Nader Group is one of the ground breaking companies in the field of distribution. The group has made huge strides since its humble beginnings in this field, recording a lot of technological and strategic accomplishments throughout the past years, and has been the recipient of many awards from the Jordanian government.

Nader Group employs more than 500 employees in its wholly owned businesses and another 200+ persons in its various joint ventures.

Nader Group’s distribution divisions are Jordan’s top distribution companies, and are one of the biggest and most important players in the FMCG (Fast Moving Consumer Goods) sector in managing to acquire and develop brand assets, as well building commodities into consumer brands.

We choose the kind of products that we can serve and grow with; completing our FMCG circle. Our fundamental principal is "Reputation Is The Key" which builds strong foundations with our suppliers and customers encompassing a fully transparent relation.

By identifying various market trends- such as retail markets- moving away from lower trade to upper trade, we are focusing more on upper trade by catering to them, and acquiring new brands that fit the shift.

Nader Group through MADL and Yousef Nader & Sons Co. maintains premiere shelf space in all outlets, hence higher visibility of all our products, which is our key strength in retail. We have achieved over 400% increase in sales of Barilla pasta since Nader Group's acquisition of the distribution of the brand in 2,000. We had placed Maxim's canned food as one of the market leaders in the category with exponential growth over the years, hence increasing its market share.

Another success story of Nader Group is AFIA Oil, according to a study conducted by Middle East Center for Marketing Research, AFIA Oil achieved the highest percentage in sales in Jordan, in a remarkable time frame, owing this to AFIA Oil being known for its excellent quality, careful selection of corn, and the partnership established with Nader Group, based on an agreement placing Nader Group as the sole distributor of AFIA Corn Oil, in effect Nader Group utilized all its efforts and resources making sure AFIA Oil is being delivered to all Jordanian households, through its study of the Jordanian market, and needs assessment of consumers, hence gathering all information to meet end needs of consumers. Our professional sales team played a major role in accomplishing the highest sales by following up with merchants, outlets and consumers.

In an effort to better understand the Sunwhite consumers, Sunwhite undertook to be a part of the world renowned BrandAsset Valuator® study (BAV). The BAV is a global tool that provides a comprehensive insight into the brand strength and performance. The BAV has surveyed over 350,000 consumers in 44 countries and over 20,000 brands through over 173 studies using the same methodology but each uniquely culturally attuned.

The BrandAsset Valuator enhances the marketing decision making process by evaluating a brand within the entire world of brands, not just in its category providing a deeper understanding of consumers behavior helping identify marketplace opportunities and types of risks.

Sunwhite through the BrandAsset Valuator was found to be the number one brand in Jordan in terms of brand strength. This is a clear testament of Sunwhite's consistent efforts in ensuring that Sunwhite meets and exceeds the customers' expectations.